“In today’s highly competitive environment, where partner’s selection is paramount, you need reliable partners, right professionals, trustworthy and responsive people, if you want to differentiate from competition. It becomes more serious when is about your Human Resources underlying the overall success of the organization. So, we trusted and assigned part of this difficult role in Cyprus Hospitality Educational Institute (CHEI) and frankly WE HAVE not regretted it. Contrary day by day that our cooperation grows, as the results of education, especially the seminars via AH&LEI, had a positive and direct impact on the entire range of the hotel operations, especially about the levels of service and customer culture.